Questionnaire

Welcome!
This questionnaire will help me understand your brand’s story, personality, and vision so I can create a design that truly represents you.
It should only take around 5–10 minutes to complete, and there are no “wrong” answers — just be honest and share as much detail as you can.
If you’re unsure about any question, you can skip it and we’ll discuss it together.

What is your exact business name (as it should appear in the logo)?

Do you have a tagline or slogan?

What does your business do and why did you start it?

Who are your ideal customers (age, style, location, interests)?

How should your brand feel? (e.g., elegant, fun, minimal, bold, warm, premium…)

Do you have examples of logos, colors, or styles you like? (You can share links or upload images.)

Any colors you love or want to avoid?

Where will you use your logo most? (e.g., website, social media, signage, packaging)

Anything you definitely want included or avoided in the design?

Anything else you’d like to share?